I dragged Mike to see the new Twilight movie a few weeks ago. (Bribed him with the promise of movie food - popcorn, candy, gin in his Dr. Pepper - the usual.)
In the beginning of the movie it's Bella's birthday and she gets gifts from all the vampires. The giant vampire gives her - spoiler alert - a new stereo for her car. Which he has installed. I think she thanks him for it. Anyway, the party goes on - more gifts, someone gets moody, Bella almost dies - the usual.
But about 20 minutes later Bella and Edward are in her car talking about the genocide in Darfur, or how they want to die because they love each other so much (I can't remember exactly). And Mike leans over to me and says "let's hear the new sound system."
Men just don't get it.